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Hash, Inc. - Animation:Master

DIORAMA in 3D


John Bigboote

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Wanted to share a little show-and-tell. I just finished the second of a series of TV spots for a Michigan medical facility. The agency is using stylized artwork/illustrations in print and billboards and wanted to expand the look and style of them into :30 TV spots. My task was to try to make the illustration hold its own and be captivating for an extended amount of time, via animation. The way I went about it was to use A:M as a sort of 3D compositor to add dimension and movement to the image. By deleting all of the lights and using 100% global illumination and setting each layer to 'flat shaded' and 'no shadows' renders were quite swift. I used After Effects before and after the A:M process, before to generate image sequences of the characters moving, mainly using the puppet tool, and after to layer it all up and add titles/editorial effects.

STScan11.8.jpg

dioramaAM.jpg

dioramaAE.jpg

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