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Hash, Inc. - Animation:Master

New Commercial Using A:M


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When Russian troops invaded Germany at the end of WWII, they unscrewed light bulbs and took them home. Many had never seen them before. Didn't realize you need electricity to run them - Votzk Eleioktrykhytiy? :huh:

 

Yeh, it would have been nice if the lamp had lit up - two minutes' work in A:M.

 

The other thing I would have done, which you might consider doing if you're going to be making lots of ads, is to make an actual sound-narration booth. All it has to be is a GOOD mike (chinese ones are available for under $100) and a chair with blankets hung around it to kill room ambience. That's what I've got. And if you can find a guy with a voice dripping with testosterone, so much the better. Those two things - making the lamp glow and tweaking the soundtrack - would have put this in the Madison Avenue ad agency league.

 

Which brings up a point - do you still own some rights to this ad? You might make the suggested changes and shop it around. There are power companies everywhere that would like people to use fluorescents.

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I ran out of time trying to figure out how to make it light up. What would be the best way to do this?

Also, you're correct that the voice is not great - I had to voice it myself for deadline reasons. Thanks for the kind words!

 

I would have just used the glow settings. would have

worked just fine I'd say.

 

Mike Fitz

www.3dartz.com

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