"Greyhawk and the Starbucklers of the Caribbean" was sort of our last hurrah into self-publishing, Rodney.
Our first was in '91 (I believe) and it was a local publisher that did a local magazine. McCrary and I had finished a graphic novel we called "Headfirst into Fire" about a group of friends who get zapped through a portal while on a canoeing trip and end up on an alien world in the middle of a war. We were going to split it up into 4 issues and it made it as far as being listed in the distributors' catalogs before the publisher went out of business in the middle of the night and left town! We never even found out how many orders it got.
In hindsight, we should have just done it ourselves, but we were pretty green back then.
In '94, we self-published a two-issue mini-series called "Mister America." We distributed them nationally and I get a kick out of the fact that they show up in the Comic Book Price Guide. :-)
It was a money-loser, though. We had decided to go with color and the printer we used had a 5,000 minimum for color books. We also bought full page ads in both of the big distributor's catalogs. Our numbers were okay, but with us having to print 10,000 comics, they weren't good enough.
So, when we finished Greyhawk 3 years later, we decided to start off with a small, local run with the idea of paying off our printing costs *before* we solicited the book through the distributor. We did break even, but that's about it.
In the 3 year gap between publishing "Mister America" and "Greyhawk," there had been a nuclear meltdown of the distribution market. It's a long, convoluted story, but basically Marvel decided to buy one of the small distributors and make their books exclusive to it. Most retailers made their money by discounts from bulk orders. This new deal forced retailers to have to deal with at least 2 distributors in order to get all of their books and cut into their discounts. This caused the other comic book companies to panic and sign exclusive deals with other distributors. DC Comics chose Diamond. It turned out to be a disaster. Now having to deal with multiple distributors, many shops ended up having to close and almost all of the distributors ended up folding. Marvel had to close their self-owned distributor and ended up in Chapter 11 for awhile. When the dust cleared, there was now only *one* major distributor, Diamond. With this monopoly, there was no reason for Diamond to compete and since obviously DC and Marvel were their two biggest clients, when those 2 companies complained about all of the "noise" of independent books in the catalog, Diamond acquiesced and started severely limiting what books they would accept for distribution.
I had made the decision that a horizontal (landscape) format for a comic made more sense than a vertical (portrait) format. After all, the movie screen is wider than it is tall. Our vision works that way. So Greyhawk was a "sideways" book. Diamond said that our book was the wrong size and rejected it ...even though it was the exact same size as a comic, only turned sideways.
(Years later when Frank Miller did that with 300, Diamond did not have a problem with it.) :-)
Around that time, life interfered and I ended up moving out to Dallas and McCrary moved out to Kentucky not long afterwards and although we kept talking about doing other books and would start working a bunch of times, nothing really panned out.
Still, it was something we always wanted to do and we did it! :-)
That's part of the fun of "The Wannabe Pirates." We still get to work on a comics project, but it's not a huge amount of work and we don't have to sink tons of money into it.
The movie serial on the other hand... :-)