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Hash, Inc. - Animation:Master

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Posted

People sometime ask why A:M isn't frequently mentioned in the magazines.

 

Short answer... you have to buy advertisements in magazines to get treated as newsworthy. It's a very expensive way to generate not very many actual sales.

 

Here's a documented example of the practice from the music industry press where the same thing is common...

 

How to buy a record review

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Posted

All true... but in retrospect, I think a part of the reason I 'bought in' on Animation:Master was because I had seen ads for it in Animation Magazine- which brought credibility. I also attribute my 'buying-in' was because of the magical Greg Rostrami demos at Siggraph, those are gone now too.

Posted
All true... but in retrospect, I think a part of the reason I 'bought in' on Animation:Master was because I had seen ads for it in Animation Magazine- which brought credibility. I also attribute my 'buying-in' was because of the magical Greg Rostrami demos at Siggraph, those are gone now too.

 

I got into A:M because there was a small brochure talking about A:M (and many other software programs) when my formerly used 3d software (Monzoom 3d/Pro, which I got to my attention on in a department store when I was searching for new computer games) went out of business.

 

I remember seeing a Lava kind of superhero looking really great and a bit of text about the software. It looked great... I then searched for it on the web and found Alien Song and Killer Bean and then I just asked about it over and over again till my dad bought me the software with his credit card for christmas or something like that...

 

Long time ago ;)... around v7 - v8. (A:M 2000 > v8.0 was the first version I got). In the end, I got to A:M because of some sort of "brochure"... not exactly the same as a magazine, but close enough...

 

See you

*Fuchur*

Posted

Not true.

3D World did a multi-part article on the TWO project, remember? Eggington did a klller review of Animation:master in that magazine... I first heard about A:M in a magazine called "3D Artist"--an article by Raf Anzovin called "Dem Bones". I recently got a plug for TAR of Zandoria in Animation Magazine.

 

All these magazines need content. Creating content that is useful to their readership, or newsworthy, that features your product is guerrilla marketing!

Posted

I found out about it on a Mac news website when Hash announced the OS X version.

 

I remember being skeptical that there was an application that could do everything A:M said it could do and cost as little as it did. :-)

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