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Hash, Inc. - Animation:Master

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Posted

I know practically nothing about 'The Emoji movie' and haven't seen it but I noticed an interesting link that points to something I'd like to see more of happen as it bridges a gap in the creation/production/distribution process.

Concerning the movie itself it appears to be Sony's attempt to grab some of that same success shared by Disney's 'Wreck it Ralph' and that franchise's upcoming sequel. Add in a good dose of the general feel of PIXAR's 'Inside Out' and you've got yourself 'The Emoji Movie'.

 

Sony has released an 'The Art of Emoji Movie' as an online website.

It seems to me that this approach might not only be emulated and result in more of the same from other production house but it also provides important insights into the process of animation production.

 

This isn't to say nothing of similar approach hasn't been published onllne before but Sony is on the right track here.

 

I've often thought (back in the day) that it would have been wise for theaters to offer for sale books and videos related to the movies audiences where attending in the lobby of the theater but recognized some of the problems with that idea (the first of which was that video tape was being eradicated by CDs) but I was thrilled to experience some of that in Japanese theaters where they sold movie books and merchandise related to films in their lobbies. It became a family tradition to purchase the book that accompanied the movies we saw that contained insights into the production.

 

The angle here seems to be that of a similar approach where audiences with smart phones can now take home some of their movie going experience with them... relieve the experience... spread the word about the movie... and I"m sure... purchase merchandise.

 

The important element for me is that insight into production.

I always enjoy getting a deeper look into those.

 

Sony's 'The Art of Emoji Movie' contains a look at the artists involved, color scripts, production artwork, progression reels, etc.

Of course there is some cross-pollinisation in that many of the resources can be found elsewhere (online and presumably in other venues)

Here's an example in the form of the progression reel of a scene which accessible via the Art of Book with the same exact video being available via youtube:

 

xhttps://www.youtube.com/watch?v=Udqs0zZc1ps

 

Or this character turn around:

 

xhttps://www.youtube.com/watch?v=i3a7iUN4nqY

 

Link to the Art of site: http://sites.sonypictures.com/emojimovie/artoftheemojimovie/

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Posted

On a trivial note, the hand of the pirate on the right goes through the mesh of the one next to him.

 

On a more related subject.

I bought a DVD recently of "The Young and Prodigious TS Spivet". The 'extras' are a feature length documentary about how it was made. Possibly the best of its kind that I've seen. JP Jeunet has an unusual way of storyboarding his films which is worth a look anyway but the looks into the development and preproduction processes are equally good as are the shots of filming and post production. The explanation of 3D was very good too.

I haven't watched the film on DVD yet because I saw it in the cinema but I do remember it vividly. If you were going to make a live action film you'd want that team working for you.

regards

simon

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