Trending? (Video Blocks etc.)

[Rodney]

Video Blocks has been around for awhile... long enough to spam my email account for quite awhile.

I'm not sure how this fits... but for those who might make a few pennies on creative works it might be worth a look... or at least pay for the video blocks subscription if you have one of those?

 

Video Blocks' Members Only Marketplace let's creators retain 100% of the fees brought in from those who purchase their content. They can do this because their primary source of income isn't from the content itself but from the subscriptions they sell that let's others access the content.

 

While I can't speak to the amount of money this might generate (it could easily be nothing in a vast sea of other... especially free... creative content) it does reflect a trend that one could hope to see more of... less of a take by the distributor with more $ going to creators of content.

 

Video Blocks (or their parent company) seems to be positioning themselves for a lot more than just short video content and the underlying trend is that of digital distribution of all forms of content via subscription; think in terms of old world cable distribution but upgraded to take advantage of technology in the current digital age.

 

The primary categories in Video Blocks are 'Footage', 'Backgrounds' and 'After Effects' which limits the scope of content but does leave room for enterprising folks to add their content to the mix.

 

At a guess I'd say the primary opening for A:M Users would be 'Backgrounds'/'Motion Graphics' but an innovate animator might be able to establish a niche for character animation.

 

One of the areas of interest is owner Joe Hollands focus on selling fewer videos more times... so the focus hasn't been fully on gaining more content. While I'm not sure how much of this philosophy is long term it does allow content creators a view into how best to approach this specific site/market; getting into the game with high quality product.

 

At any rate, it will be interesting to see how this model for content distribution effects others especially those in the area of day to day entertainment and animation (i.e. not the same niche as the blockbuster/holiwood type). Video Blocks appears to be positioning themselves squarely in the realm of the creators who will service and supply those that create that content.

 

Other posts here in the forum have pointed to services such as Digital Tutors and such which have similar content distribution models but with a focus on specific markets with specific types of content.

 

The continuing trend appears to be not only catering to creating entertaining content but also being in the supply chain of providing the necessary tools to create that content.

 

Added: To make this post of value to everyone, don't forget that services such as Video Blocks are great for reference. You might not need a specific thing but by running a search you might discover a specific look you are after... then go off to create something of your own from scratch. For instance, if wanting to plus up your scene that has a storm brewing you might run a quick search for Lightning. (on the page scroll over the images to see the short video)