I like it. It looks really cool. The only problem I usually find with these programs is that if you are really really sharp you can use it but if your not familiar with their competition you will have a heck of a time trying to figure out how to use it. Don't get me wrong. Flash is hard but there are so many step-by-step books out there and video training material that if you want to put in the time you can master it. I wish there was this kind of knowledge base and commitment for these programs. I went on their website and notice the volume of people asking how to do the features stated in the program. This tells me the documentation and tutorials that come with it is severely lacking.
Several years ago I bought an Authorware program, MediaForge, which was very powerful and expensive but I got a great deal on it and the others were very expensive ( Adobe Authorware). So I bought it thinking that I could now develop programs without having to know programming. The reason why you buy Authorware. Well it may have been powerful but it came with one short tutorial which covered almost nothing, no examples, the manual and the disks. Here you figure it out. Needless to say it has sat on the shelve and it taught me a lesson. Pay the money for the big boys program and buy the training material. It may seem like it is costing you a lot more but your time is worth something and it will pay for itself in no time.