Jump to content
Hash, Inc. Forums

It's on Craft - Production Content site etc.


Rodney

Recommended Posts

  • Admin

This is a growing trend and one we are likely to see a lot more of in the future.

Of interest are two primary things:

Raw production material for inspiration and study (and as starting point for other production)
Looking behind the screen into how a production is planned and produced, studying the assets used and gaining insight into approaches used.

A means of increasing value and return of revenue*
Many of the assets used in a production will never been seen again and (rather sadly) will often be lost forever (especially in a digital world).
Sharing of these assets can be a means to keep the originals intact as well as to maintain interest (current and historical) as well as inspire derivative works.

In the past, much of the production assets used in production were seen to be of little use. Even Disney threw massive amounts of production drawings, cels and production related documentation into the trash bins. Those deemed more valuable made their way into the Disney Reference Library and a few that didn't quite make the cut made their way into other hands as gifts or sold for a few dollars at Disney Land. The vast majority of preliminary work was either maintained by the original artist and/or discarded.

Much of the focus of the Craft site is on 2D animation and that seems more than appropriate given that the big studios have largely pushed 2D to the side.
But whether in 2D or 3D, assets used in production have value. While it currently is a very niche market, this market for creativity is increasing and one could well imagine an entire production being presented in full form both in production assets and in final (presentation) form. While the latter is of considerable entertainment value it is the former that represents the value put into production. It is also a value that continues to be tossed into the trash by those that don't see the inherent and continuing value of those resources.

Here in the A:M Forum some effort has been made to host production assets shared by A:M Users.
The A:M Exchange area of the forum contains models of considerable value.
The vast majority of assets as well as production history from 'Tin Woodman of Oz' is also available for downloading.
The forum itself is a great place to share insights and resources as we make daily progress in our productions.

For those of you likely to complete short films, commercials and interstitials consider well the value of those digital assets and sites such as 'Craft' that might be willing to host them. These resources might not generate a lot of revenue but then again who knows what the future may hold.

Here's the site in question:

https://itsoncraft.com/

Access to the site and general sources is subscription based but production assets are also sold.

Note that this site does plan to distribute and sell 3D models. As of now they have it tagged as 'coming soon'.
For those that have productions that have made their way into distribution, now might be a good time to get in on the ground floor.
With every direct purchase content creators get 50% of the cut.

The terms of service listed mostly apply to subscribers of the site and creators (licensors) should query the site for specific terms.
To protect the content distributed on the site the TOS specifically states:

Intellectual Property, Software and Content
The intellectual property rights in all software and content (including photographic images) made available to you on or through this Website remains the property of www.itsoncraft.com or its licensors and are protected by copyright laws and treaties around the world. All such rights are reserved by www.itsoncraft.com and its licensors. You may store and display the content supplied solely for your own personal use. You are not permitted to publish, manipulate, distribute or otherwise reproduce, in any format, any of the content or copies of the content supplied to you or which appears on this Website nor may you use any such content in connection with any business or commercial enterprise.


There is also this (from the site's area 'for content producers':

Consider Craft as a showcase for your project’s raw material, and share behind-the-scenes exploration into the creative process with interested professionals, students, and fans. We manage the archive and organization of files with your approval, and ask for non-exclusive rights to display them.

 


Added: As an extra consideration, the itsoncraft site allows the short film or trailer of the production to be posted, so this can be a means of increasing exposure when combined with the release of a few raw assets from the production.

 

One of the site's creators is Frederik Villumsen who (amongst other things) is behind Team Generous.

 

 

 

*It is interesting to consider the word 'revenue' in this context because it literally implies putting the production... the actual production resources... back in front of an audience in order to extract more value.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...