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How not to handle your next software update


higginsdj

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Pixologic has been building hype over it's 4R7 Zbrush update for months now. It's finally here. Now very few people can get to it because the demand has crashed it's servers. There is so much mayhem that they have voluntarily brought down their main web site and shut down the online store. So now they can't actually do business!

 

So how smart was it building all that hype over the release?

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They probably should have made it available to users in certain regions at a time rather than everyone at once. Even breaking out the release via emails to registered users first would have been more controlled. Another thing they could have done is restrict the bandwidth per connect while blocking download utilities.

 

Shoulda coulda didn't

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